TMA-2 Modular Packaging System

Modular packaging solution

The TMA-2 Modular Headphone System for AIAIAI is a headphone system that allows users to build their own, unique headphones based on a wide range of sound, design and comfort options. The launch of this product necessitated a new kind of structural packaging system for the various, interchangeable TMA-2 speaker units, headbands, cables and earpads.

Comprising 20 parts and more than 500 potential combinations, the TMA-2 headphones are mainly sold, selected or configured online at aiaiai.dk with added presence at select stores in key locations around the world. AIAIAI needed a solution that could simultaneously service the stock-keeping management and pick & pack solutions for warehouses and webshop, while also providing an interesting unboxing experience and a striking in-store presence at discerning retailers like Colette in Paris.

Developed in collaboration with AIAIAI, the new packaging is a natural evolution that takes the TMA universe into a new, modular phase of its development. Due to the vast amount of ways that the user can configure the product and its look, an industrial, minimal approach was chosen for the packaging design, in order to adequately support the product and let the unique headphone variety come to the fore, while telling an understated, graphic story, consistent with the modular concept.