Lars Larsen has been chosen as a member of the jury for this year’s Cannes Lions awards, in the Product Design category.

This category has been newly introduced to recognise the great work being achieved in brand communication through the client’s products, production processes and product interfaces. Product Design Lions will recognise the applied use of physical products in aiding the communication of a brand ethos, and to have a positive impact on improving people’s lives.

“A lot of communication today utilises product design. By understanding the core business of a brand we are able to follow through with a design. Awarding and encouraging this way of thinking brings the industry closer to clients and the possibility of designing the solutions of the future. Having a platform such as Cannes Lions makes that possible.” Lars Larsen, Founder & Head of Design at Kilo.