Woobi Play

Anti-pollution mask for children

Woobi Play is an anti-pollution mask for children that filters at least 95% of dangerous airborne particulate matter (PM). The mask is designed to meet children at eye-level, with a playful, educational approach, and is a bold shot at designing a simple, new typology that transforms a professional mask to fit into a child’s universe.

The mask, suitable for kids from 6 years of age, comes disassembled with an educational manual. Woobi’s modular system encourages kids and parents to put the parts together, piece by piece, to build the finished product. The interaction helps them to understand the product’s functionality and introduces a dialogue on pollution and protection. The different coloured parts act as a simplifying tool for communication around the product’s functionality and allow kids to customise the mask the way they like it, giving them a sense of ownership and autonomy over their own safety.

Woobi Play uses an approved and certified micro high-efficiency particulate arrestance (HEPA) filter, which is positioned at the side of the mask. Compared to more traditional masks on the market which typically hide the face, Woobi’s asymmetric design DNA and its translucent, medical-grade silicone structure aims to achieve effective protection while remaining sensitive to the social needs of its users.

  • European Product Design (Gold Award)
  • D&AD (Graphite Pencil)
  • Design For Asia (Silver Award)
  • Danish Design Award (Finalist)
  • Index: Design to Improve Life (Finalist)
  • Fast Company Innovation By Design Award (Finalist)
  • Core77 (Runner Up)